Recently, TNT and National CineMedia (NCM) set up a special Legends booth in the lobby of New York City's Regal Union Square movie theater to capture video of moviegoers on their way in to see a film. Utilizing green screen technology and "near real-time" editing, select moviegoers were then inserted into the new Legends trailer as "virtual extras," creating one-of-a-kind, long-form content pieces unique to each movie and showtime throughout the weekend. TNT and NCM noted which films the video participants were going to see, and those audience members were surprised and delighted to see themselves up on the big screen alongside Legends star Sean Bean in the new action-packed promo.
"TNT's Legends promotion with NCM uses the power of technology to bring consumers into the world of the series and give them a taste of what the lead character experiences when he begins to question his own identity," said Tricia Melton, senior vice president of entertainment marketing and branding for TNT, TBS and Turner Classic Movies, in a press release. "It's great to watch the reactions of people when they see themselves inserted into the Legends trailer. At first there's a sense of surprise and disorientation, followed by disbelief and eventually that 'boom' moment when they realize what's happening. We're proud that TNT is once again taking the lead in finding new ways to connect with consumers on an emotional level."
"TNT has always had the uncanny ability to create unique interactions with moviegoers, which is why we're thrilled that they are the first to showcase this new exciting cinema advertising technology," added Cliff Marks, president of sales & marketing with NCM. "The opportunity to bring the moviegoer into the Legends content provides an engagement experience like no other – one they will be talking about long after they leave the movie theater."
Watch the video below for a behind-the-scenes look as moviegoers get their moment in the spotlight.