The 2014 Warner Bros. Media Camp wrapped in early August, following a 12-week stint on the Burbank lot for the six start-up companies involved in the accelerator program.
Started by sister-company Turner Broadcasting System in 2012, the initiative was designed to educate entrepreneurs and help enable them to build their innovative media businesses with the support of executives and leaders from across the entertainment industry. It culminates with a Demo Day event–this year held on Monday, August 4, in the Steven J. Ross Theater–where the six companies presented the outcomes of the projects developed during their residency at Warner Bros. to industry investors, decision-makers and the media.
The project offers promising start-ups the opportunity to work alongside Warner Bros. executives, gaining valuable insight into the Studio’s businesses while developing next-generation technologies and products for the entertainment industry. In addition to potential direct investment from the Studio, Media Camp also offers those companies selected a unique platform to pitch themselves and their businesses to the industry at large.
In only its second year, Warner Bros. Media Camp expanded beyond the U.S., bringing two Europe-based start-ups under its wing: U.K.-based Portal Entertainment, a digital entertainment company that prides itself on creating “immersive entertainment” and France-based Wisemetrics, the brains behind a new social media content amplification platform.
The latter, in fact, has been working closely with Warner Bros. France for almost a year, tasked—independent of Media Camp—with enhancing the reach of Warner Bros. France’s social media activities and, in turn, increasing the number of registrations to the digital fan community My Warner. During Media Camp, Wisemetrics also worked on a case study with Warner Bros. Television Group’s Telepictures, which focused on maximizing Telepictures’ activity on Twitter.
To date, the use of Wisemetrics’ smart optimization tool has proven it can deliver the greatest reach and results, over and above paid-for social media boosts. This has resulted in a reduction in media spending on those channels for Warner Bros. France, and a growth of over 400% in Telepictures’ Twitter impressions. Based on these successes, this innovative French start-up is planning to open a U.S. operation, for which it is currently raising funds.
On leading the Warner Bros. Media Camp program, Debra Baker, Senior Vice President, Global Business Development, Warner Bros. Home Entertainment said: “Media Camp is a great example of Warner Bros.’ commitment to fostering innovation that will help shape the new entertainment frontier. Media Camp not only provides entrepreneurs with access, resources and relationship-building opportunities otherwise unavailable to them, it allows us to work intensively with outside talent to accelerate new products and services.”