Rihanna, Bleachers, Zac Brown Band, Lady Antebellum, and Kacey Musgraves are heading to the NCAA Final Four. For the NCAA March Madness Music Festival, that is. The free, three-day music festival produced by Turner Live Events and sponsored by AT&T, Capital One and Coca-Cola runs April 3-5 at White River State Park in Indianapolis, IN, and is open to the public.
“We’re excited to bring a fabulous free concert like the March Madness Music Festival to Indianapolis so all fans, including those who may not have tickets to the games, are able to enjoy the fun and exciting atmosphere surrounding NCAA Final Four weekend,” said Keith Martin, NCAA Managing Director of Marketing and Broadcast Alliances, in the announcement.
For the first time ever, the 2015 NCAA March Madness Music Festival will be streamed live at http://www.ncaa.com/musicfest, offering fans around the world unprecedented access to some of today’s hottest musical acts.