Beginning today, POGO, Turner's only-for-India kids’ entertainment network, is available on the Thai free-to-air broadcaster Channel 3. This marks the brand's first such extension beyond India, following in the footsteps of Thailand launches for Boomerang and Toonami.
The channel will feature a two-hour programming block daily of both POGO's animated and live-action original content, such as M.A.D (Music, Art and Dance) and F.A.Q (a science show for inquisitive youngsters), among others.
“For more than a decade, kids in India have loved POGO and we are confident that its content will also work well in Thailand. It’s yet another example of how Turner is creating engaging local viewing solutions and we’re looking forward to working closely with Channel 3,” said Phil Nelson, Senior Vice President and Managing Director, North Asia and Southeast Asia Pacific, Turner International Asia Pacific Limited, in the announcement.
Surin Krittiyaphongphun, Executive Vice President, added: “We are excited to bring the POGO brand to Thailand for the first time and local audiences are going to love it. The deal is a result of a great partnership – Channel 3 is one of the country’s most watched channels and Turner is a world leader in curating and creating content, with an impressive track record in delivering viewers in Thailand. We’re also looking forward to seeing how the brand evolves and develops in the coming months.”