Super heroes aren't the only ones who join forces for the greater good. DC Entertainment, Warner Bros. Animation, Warner Bros. Consumer Products and Mattel are joining forces this fall to launch DC Super Hero Girls. It's an exciting new universe designed just for girls to help them build character and confidence, and discover their true potential.
“DC Entertainment is home to the most iconic and well-known super heroes, including Wonder Woman, Supergirl and Batgirl,” said Diane Nelson, President of DC Entertainment, in the announcement. “DC Super Hero Girls represents the embodiment of our long-term strategy to harness the power of our diverse female characters. I am so pleased that we are able to offer relatable and strong role models in a unique way, just for girls.”
Developed for girls aged 6-12, DC Super Hero Girls will play out across multiple platforms and product categories, and center on the female super heroes and super-villains of the DC Comics universe during their formative years—prior to discovering their full super power potential. Featuring a completely new artistic style and aesthetic, DC Comics’ icons such as Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumble Bee, Poison Ivy, Katana and many more make their unprecedented teenaged introduction.
“Developing a super hero franchise exclusively for girls that includes all of the key components of a comprehensive entertainment experience—from content to consumer products—is something we are excited to be doing in conjunction with our great partners,” added Brad Globe, President of Warner Bros. Consumer Products. “It’s really an honor to be part of this cultural moment and to be delivering a concept so rooted in a relatable and empowered theme that the characters of DC Comics are uniquely able to present.”
The DC Super Hero Girls franchise will also include a portfolio of books beginning in 2016 and an array of LEGO building sets designed to inspire imagination.