ICYMI, over the weekend Cartoon Network announced a massive investment dedicated to engaging kids in creative coding.
The network's $30 million commitment comes following the White House’s announcement of Computer Science For All, a new initiative focused on making coding and other hands-on science, technology, engineering and math (STEM) learning an integral part of every student’s education.
The Cartoon Network initiative marks the boldest step yet in its ongoing commitment to inspiring the next generation of creators by engaging with children at the intersection of art and technology.
Collaborating with the Scratch Team at MIT's Media Lab—creators of the Scratch programming environment, a block-based programming language and online community making it easy for young people to create their own interactive media projects–the network will create free coding tutorials, featuring characters from its featured original series, which will be available to children on the Scratch platform.
As the only kid-focused brand sharing in the CS For All commitment, Cartoon Network will leverage its extensive multiplatform reach to drive mass awareness of computer literacy and coding among kids.
The network will create original, long-form content and develop characters and storylines that integrate coding, beginning with the much-anticipated new series The Powerpuff Girls as well as other series later this year.
"This generation of kids is incredibly creative and inventive, and we're inspired by them every day," said Christina Miller, president and general manager of Cartoon Network, Adult Swim and Boomerang. "Computer literacy and learning to code are vitally important skills that foster creativity and self-expression. With this long-term commitment, we will leverage our brands and platforms to drive awareness for coding and provide access to the necessary tools to kids everywhere. The result, we hope, is that we help inspire the next generation as much as they inspire us."
Learn more about the Computer Science for All initiative on the White House blog.