Time Inc. New Media and Yahoo! Launch New Chat Arena; People, Time, Money,and ParentTime Lead Discussions on Yahoo! Chat

February 9, 1998

Yahoo! Inc. (Nasdaq: YHOO) and Time Inc. New Media today announced an online chat alliance, combining the power and resources of the Time Inc. and Yahoo! brands. Hosted by Yahoo!'s popular Yahoo! Chat service, Time Inc.'s series of weekly chats will give users the opportunity to talk online with a variety of celebrities and top experts in the finance, news, and parenting fields. These lively Yahoo! Chat discussions will be conducted by leading Time Inc. properties including People.com, Time.com, Money.com and ParentTime.com.

Users can get the scoop on their favorite celebrities in the People auditorium on Yahoo! Chat, get sound financial advice from a leading expert in the Money auditorium, share their thoughts on the crisis in Iraq in the Time auditorium, or get advice on kids and parenting in the ParentTime auditorium.

"We're delighted to be working with Yahoo!," said Linda McCutcheon, President, Time Inc. New Media. "Chats have always been one of the strongest features of our network. Now we can combine the ability of our brands to deliver top-of-the-line guests with the audience reach of Yahoo!. Together we are going to broaden and deepen the online experience for millions of Internet users around the world."

This dynamic new chat area launched its first event during the "State of the Union Address" with the Time executive editor and veteran political journalist, John Stacks. This was followed shortly by insightful chats with John Dean, a key Watergate figure, and Lawrence Walsh, former Iran Contra Independent Counsel. Victoria's Secrets supermodel Frederique van der Wal will be featured Tuesday, February 10, at 6:00 p.m. Pacific Time and sex expert Dr. Ruth Westheimer will lead a chat on Friday, February 13 at 6:00 p.m. Pacific Time.

"Yahoo! Chat continues to add powerful and entertaining programming," said Doug Hirsch, Senior Producer of Communities at Yahoo! Inc. "The People, Time, Money, and ParentTime brands will offer our large and diverse community of users unique access to their favorite celebrities and news and financial experts."

Regularly scheduled chats will occur in the Time, People, Money, and ParentTime auditoriums, all on Yahoo! Chat. A complete listing of upcoming chats can be found at http://chat.yahoo.com.

About Time Inc.

Time Inc. New Media is one the most innovative publishers on the World Wide Web, producing digital versions of some of the world's most trusted and respected magazine brands as well as creating and managing a range of other top quality sites. Consistently ranked as one of the most popular destinations on the web, Time Inc. New Media leverages the power of brands that include Time, People, Sports Illustrated, Money, Fortune, Entertainment Weekly and Life to deliver the broadest range of timely and definitive news and information to its rapidly growing online audience.

About Yahoo!

Yahoo! Inc. is a global Internet media company that offers a network of branded Web programming that serves millions of users daily. As the first online navigational guide to the Web, www.yahoo.com is the single largest guide in terms of traffic, advertising, household and business user reach, and is one of the most recognized brands associated with the Internet. Yahoo! Inc. provides targeted Internet resources and communications services for a broad range of audiences, based on demographic, key-subject and geographic interests. Yahoo! is headquartered in Santa Clara, Calif.

NOTE: Yahoo! and the Yahoo! logo are registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.

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