America Online and E! Online Announce Strategic Programming Agreement Featuring Anchor Tenancy on AOL

February 17, 1998

Dulles, VA, and Los Angeles, CA, February 17, 1998 -- America Online Inc., [NYSE: AOL] the world's leading Internet online service, and E! Online (, a leading entertainment destination on the World Wide Web and a subsidiary of E! Entertainment Television, the global television entertainment news authority, have entered into a unique partnership that will bridge the worlds of online and television entertainment news. This new partnership will give AOL's more than 11 million members direct access to E! Online, the leading entertainment site on the World Wide Web. At the same time, E! Entertainment Television will expand its coverage of the online medium's role in pop culture and entertainment. "Our partnership with AOL signifies E! Online's largest distribution deal to date," said Jeremy Verba, President of E! Online. "Now more than 11 million AOL members will have instant access to E! Online's award-winning entertainment content directly from the AOL Entertainment Channel main screen." Under the new anchor tenancy agreement, E! Online will have a continuous presence on the front screen of AOL's Entertainment Channel, giving AOL members instant and direct access to original entertainment news, gossip, celebrities, movies, and TV information. America Online members can also reach E! Online's premier entertainment programming by using AOL keyword: E! The agreement also expands E! Entertainment Television's coverage of the rapidly growing world of online entertainment. E! Entertainment Television will further develop program segments that report on new media's breaking entertainment news, online polls, and live celebrity online chats, using America Online as a source for entertainment information on the Internet. "This new agreement gives AOL members front row seats to some of the best entertainment content on the Web from the leading entertainment news authority," said Bob Pittman, President and COO of America Online, Inc. "In fact, with partnerships like E! Online, AOL is quickly bringing us to the day where the 'best seat in the house' is the one in front of the computer." "From inception, our vision has always been to extend the E! brand beyond the world of television," said Lee Masters, President and CEO of E! Entertainment Television. "E! Online continues to play a strategic role in fulfilling that goal. Now through this partnership with AOL and the convergence of these two powerhouse brands, E! will reach further than ever before."

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