AOL's Entertainment Channel is The Most Popular Entertainment Destination in Cyberspace

March 23, 1998

Dulles, VA, March 23, 1998 - AOL's Entertainment Channel is the leading entertainment network and a critical distribution point for key entertainment brands in cyberspace, according to Media Metrix's February research. The research, which measures both online and Web usage for February 1998, also indicates that the Entertainment Channel is the #1 entertainment site in cyberspace. More than 6 million AOL member households now use AOL's Entertainment Channel - as many users as the next three largest entertainment sites combined. 'Together with our top brand name entertainment partners, Entertainment Asylum and E! Online, we will be providing our members with the most compelling and comprehensive Oscar content in cyberspace,' said Bob Pittman, President & COO of America Online, Inc. 'This year, we expect more of our members than ever to tune into the area for both real-time and post-event Oscar coverage' Media Metrix's February report also found the following:

  • AOL members now spend an average of 46.6 minutes per day online, or 441 minutes online every month, more than twice as much time as Web users
  • 55% of all time spent on either the Web or online from home is spent with AOL
  • AOL now accounts for 40% of all traffic from the home to the Web and
  • AOL.COM ranked the #1 Web site from home for the 20th consecutive month.

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