Personalized AOL Keyword to be Sold at Starting Bid of $25,000; Joins Hot List of Fantasy Gifts Offered by Neiman Marcus for Holiday Season

September 15, 1998

Dulles, VA, September 15, 1998 - One of the most sought after addresses in cyberspace is up for sale in the Neiman Marcus 1998 Christmas Book. America Online and Digital City, the nation's #1 local content network and community guide, are selling a personalized AOL Keyword. The AOL Keyword, which joins a number of other fantasy gifts offered in the world renowned Neiman Marcus holiday catalog, will be sold at a starting bid of $25,000 in the Fourth Annual Neiman Marcus Holiday Auction. The AOL Keyword is one of two items that will be auctioned off with all proceeds acquired from this gift package to go to the TeachforAmerica charity. An AOL Keyword is the simplest most direct route or address to any online area on AOL. The winner will not only have their own exclusive AOL Keyword for one year, but they'll also stake a claim in cyberspace by creating a personalized online site to showcase anything from their family photos to their favorite sports teams or celebrities. (Content to be subject to AOL's Terms of Service) Until now, it has been nearly impossible for any individual to have their own Keyword, with the exception of a few celebrity notables. Now, the winner will join the ranks of famous AOL Keywords such as: Love, Money, and Rosie! "AOL and Digital City are pleased to provide consumers the opportunity to own this ultimate 'cyber' fantasy gift," said Paul Debenedictis, President and C.E.O of Digital City. "This exciting promotion with Neiman Marcus makes a great deal of sense as both companies are dedicated to exceeding their customers' expectations in everything that they do." The AOL Keyword fantasy gift package will also include roundtrip tickets for two to Dallas, Texas to meet with a selected Digital City production team to design and customize the personalized site on AOL, and a trip to Dulles, Virginia for an AOL Keyword launch party to launch the site into cyberspace. In addition to the AOL Keyword the top bidder receives a year membership to AOL, a new Aptiva S series computer from IBM, and a digital camera. Airfare and accommodations are being provided by Continental Airlines and Wyndham Hotels. AOL's Digital City will serve as the exclusive online showcase for the Neiman Marcus 1998 Christmas Book. Members who are interested in browsing for holiday gifts from the online catalog may visit AOL Keyword: Christmas Book. Those interested in placing orders in the 1998 Christmas Book or bidding on the AOL Keyword gift package can call 1-800-NEIMANS. As the holidays approach, the world's largest online store -- AOL's Shopping Channel -- is also gearing up for another banner shopping season. The Channel offers one of the widest selections of popular brand names in cyberspace and brings the best in holiday gift-giving to AOL's more than 13 million members. This holiday season, online shoppers will be able to locate the Neiman Marcus Christmas Book, among other popular holiday catalogs and gift offerings, at AOL's Shopping Channel (Keyword: Shopping), the most popular shopping destination in cyberspace.

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