Second Screen Experience
Melcher Media 2012
Platforms: iPad, Blu-ray
In this second screen experience for iPad, we go behind the story to re-create the 28 days of shooting Monty Python and the Holy Grail with outtakes, raw audio, never-before-seen sketches and stills, and other gems from the Pythons’ vault. When synced with a Blu-ray player, the app allows readers to jump to the exact part of the film, or the particular day of filming, with the touch of a button. With interactivity, new animation, and a trove of content, the Holy Book of Days offers a whole new way to experience this classic film.
Platforms: iPad, iPhone
A leader in emerging social entertainment television, GetGlue creates a social viewing experience by encouraging users to “check in” to shows, movies, and sports programming through a mobile website or device. After checking in, users receive points, earning virtual stickers and discounts from entertainment companies. GetGlue also provides TV fanatics with a platform to interact with friends and to engage with their favorite content. During the 2013 Super Bowl, GetGlue had more than 200,000 check-ins and 400,000+ total activities. The 2013 Oscars saw 210,000 in total activity with 190,000 check-ins for Warner Bros.’ Argo.
Second Screen Experience
Turner Broadcasting 2012
Platforms: iPhone, iPad, Android, Web Sync
Few television audiences are as digitally savvy and connected as Conan O’Brien’s. Using the audio sync feature of Team Coco To Go during live episodes of CONAN, viewers can get exclusive content and interact with friends and fellow fans in real time. The app also offers behind-the-scenes photos, trivia questions, videos from past episodes and information about Conan’s guests. The sync feature is available for two weeks on your DVR or Video on Demand—so if you miss an episode, you can easily catch up on the conversation.
Warner Bros. Home Entertainment 2013
Platforms: Xbox, iPad, and Windows tablets
The Hobbit: An Unexpected Journey on Xbox SmartGlass offers fans a unique and immersive way to interact with the story. Fans can view key moments from the film and use their synced device to jump to those scenes. They can also access exclusive videos that explain the dwarves’ lineage, their motivation for joining the quest, and their unique contribution to the mission. The experience also offers a stunning interactive photo gallery including 3D models of CGI creatures.