Interactive Billboard Brings Perception to NYC

16 Jul 2012 - By TW Staff

The marketing folks at Turner continue to push creative boundaries. Earlier this year, they brought the action to a quiet square in Belgium with their "push to add drama" button and now they're unveiling an interactive billboard in Manhattan's Herald Square for TNT's new show Perception, which stars Eric McCormack as Dr. Daniel Pierce. Titled "Crime Scene Differently," this revolutionary marketing initiative invites pedestrians to reveal crime-solving clues using the movement of their bodies.

Watch the behind-the-scenes video below: