TNT Roars at Cannes Lions 2012
The network's strategy to create a clever, dramatic piece with references to TNT's (local) programming, and in line with the "We Know Drama" tagline, resulted in more than 35 million hits on YouTube to date. A post on Mashable this April also reported that TNT's video is the second most shared ad of all time.
Critics agree that TNT does indeed "know drama," as the ad recently won five prestigious Golden Lions Awards at the 59th International Festival of Creativity held June 17-23 in Cannes, France.The ad also took home two Silver Lions and one Bronze Lion.
Check out the video below: