Man of Steel Merchandise Gets Ready to Fly

6 Feb 2013 - By TW Staff

Toy Fair season is underway, and Warner Bros. Consumer Products (WBCP) unveiled its geek-worthy lineup of new toys and collectibles in support of the studio’s summer release, Man of Steel.

DC Comics global master toy licensee Mattel is rolling out a roster of action figures (see photo above), vehicles, playsets and collectible figures. The toy company will also introduce Man of Steel Quickshots, a new product line that will incorporate Superman’s elements of flight and strength like never before.

Another toy partner, LEGO, will offer Man of Steel merchandise like new construction sets (photos below) inspired by memorable scenes from the movie.

In addition, Funko is creating fun, stylized plush and vinyl figures like the one pictured below.

“As excitement grows for the release of Zack Snyder’s new vision for Superman, Man of Steel, we head into this year’s toy fair season with a portfolio that really takes us to new heights,” said Brad Globe, president of Warner Bros. Consumer Products. “Superman will always be a pop culture icon, and the upcoming summer action adventure will continue to fuel excitement for this fan-favorite Super Hero across the globe.”

In other words: look up in the sky…and at a toy retailer near you.