Warner Bros. and Turner Go to (Media) Camp
Today, Warner Bros. Entertainment and Turner Broadcasting announced an expansion of Turner’s successful Media Camp accelerator program, which gives early stage companies creating disruptive innovations the chance to work alongside entertainment executives to benefit from business insights while developing next-generation technologies and products for the entertainment industry. Warner Bros. is joining the program begun in 2012 by Turner’s Emerging Technology Group.
Companies selected to participate in the program receive 12 weeks of mentorship, guided insight from and access to Warner Bros. or Turner executives, along with financial incentives.
"Part of what we want to do is help new startup companies who are providing solutions for consumers in our categories create better products faster," said Thomas Gewecke, President of Warner Bros. Digital Distribution, in a Business Insider article published today. "[We also want] to work to help identify some of the areas where we think there are real and interesting consumer experience improvements that are possible."
In its first round last year, Media Camp targeted six startups to work closely with Turner execs from such brands as CNN, TNT, HLN, Cartoon Network and TBS.
Warner Bros. Studios in Burbank will host its first Camp this spring, with networking events in Los Angeles, while Turner continues its second year this summer in San Francisco. You can learn about the first crop of startups by visiting Media Camp online.
If you run a startup and want to be considered, apply here.