Let the NCAA Bracketmania Begin

20 Mar 2013 - By TW Staff

(Pictured above L-R: Lenny Daniels, Executive Vice President and COO for Turner Sports; Atlanta Mayor Kasim Reed; Turner Sports Studio Host Ernie Johnson; and Turner Broadcasting Chairman and CEO Phil Kent usher in the start of 2013 NCAA March Madness at CNN Center in Atlanta. Photo credit: Jennifer Boxley)

On Monday, Turner Sports kicked off "National Bracket Day" with a nationwide marketing campaign connecting college basketball fans like never before.

Celebrating March Madness and the 75th anniversary of the NCAA Division I Men's Basketball Championship, Turner Sport's multimedia campaign – including television spots, massive installations in six cities (see photos below), live musical performances and more – is designed to boost excitement and interaction among die-hard fans and newbies alike.

Installations in Atlanta, Chicago, Los Angeles, Philadelphia, and Washington, D.C., feature massive brackets (think 40 feet wide) and the all-new Instabracket kiosk, which takes all the guesswork out of completing a bracket – great news for those of us not up on our college basketball stats. With the push of a button or a click of a mouse, a randomly-generated bracket is populated to print and share. (You can even customize your Instabracket based on historic trends, upsets and more.)

Joining in the March Madness craze, Bleacher Report, the sports hub acquired by Turner last year, created its own kiosk where fans can "Ask the Expert" and interact with its Team Stream app.

Not in one of the six installation cities? Fear not. Connect to Bleacher Report via Twitter @br_CBB or by using #askBR to ask Bleacher Report's college basketball experts for advice. Search #MarchMadness for the latest news or "like" Bleacher Report or NCAA March Madness on Facebook. You can also follow @marchmadness, the official Twitter feed for March Madness, for highlights, behind-the-scenes content, information on local events, basketball stats and more.

If you haven't already, make sure you tune into TNT, TBS, truTV or Turner Sports broadcast partner CBS for full coverage of all of the NCAA Tournament games.

Photo above: At the Hollywood & Highland Center in Los Angeles, the massive bracket is populated in real time.

Photo above: The Rutgers University Marching Band performs live from Penn Station in New York City on Monday, March 18.

Photo above: Commuters enjoy the Mighty Sounds of Maryland Band on Monday at D.C.'s Union Station.

Photo above: Another massive bracket at Union Station in Chicago.

Photo above: Fans use the Instabracket at Liberty Place in Philadelphia.