(Above: Catrina Muffoletto and Caitlin Clarke participate in the True Blood Halloween Blood Drive.)

By Brooks Jewell

In the spirit of the holiday, Time Warner employees shared a pint with New Yorkers in need at the True Blood Halloween Blood Drive held at Time Warner Center yesterday.

A total of 85 people came out to benefit the New York Blood Center at the Merlotte's Bar and Grill-themed event, sipping shakes and orange juice among the checkered tablecloths and blood-spattered, show-inspired decor.

"This promotion was so great!" said Caitlin Clarke of CNN News. "Everyone was so excited about the True Blood integration that the blood drive became an event to look forward to and a fun way to help."

Dara Finkel from Turner agreed, "I donate several times a year, but it is great that I can do it at work. Being in the building makes it as convenient as possible, and it is so important to have a healthy blood supply."

Donors received custom True Blood tees that said "My Vein. Their Gain," as well as other show items such as branded blood-drop stress balls, fang-mark tattoos, tasty themed snacks and, of course, lots of Halloween candy. The day ended with a raffle, giving participants an opportunity to win one of five True Blood DVD sets.

“So far in 2013, 171 units of blood have been donated by Time Warner employees,” said Crystal Edn, account manager for the New York Blood Center. “Companies like Time Warner and their employees continue to be a lifeline to patients in need in our community. On behalf of local patients and their families, thank you for your generosity.”

See the photos of more Time Warner participants below.

Karen Quinlan, Time Warner, checks-in

Karen Quinlan checked in with New York Blood Center volunteer Daniel Sugrue.

True Blood swag

True Blood swag

Enjoying a post donation snack

Mike Mancini and Peter Ciccione enjoyed a post-donation snack.

Dara Finkel and Natasha Rivera

Dara Finkel and Natasha Rivera showed off their True Blood tees.

Andrea Dross helped #savethevamps.

Brooks Jewell is Associate Director, Corporate Communications for Time Warner Inc.