HLN Targets Social Media

20 Feb 2014 - By TW Staff

HLN is already delivering on its promise to become the go-to TV network for the social media generation. On the heels of announcing its rebranding, HLN unveiled its initial development slate for 2014.

“HLN is driving a development slate with a key goal in mind: debunk the myth that the world of social media is only about videos of cats riding skateboards,” said @AlbieHechtHLN in a statement.  “News that is shared can inspire a wide spectrum of programming and HLN’s ripped from the social media headlines approach will mirror what consumers are really doing digitally.

New programs on the development slate include: Keywords*, a game show of search and tag trivia for internet addicts; I Can Haz NewsToons, a place on TV for social media's best satire cartoons; One. Click. Away, untold stories behind online classifieds; Vacation Hunters, a tweet-driven competition show; Videocracy, a countdown series about entertainment ripped from social media; and #What'sYourFomo, an app to guarantee you never miss a thing.

* all working titles