Where to Go When You Go South (by Southwest)

6 Mar 2014 - By TW Staff

Headed to South by Southwest? Us too! The annual festival begins in Austin, Texas, tomorrow and runs through March 16. Some of the highlights from across Time Warner include:  

HBO and Mashable are teaming up to create an immersive experience based on HBO's new series Silicon Valley, which premieres April 6.There will be a Silicon Valley lounge located in the Mashable House that’s inspired by Hooli, a fictional Internet giant featured in the show. The lounge will include a Daily Greens juice bar, phone charging stations, nap pods and show paraphernalia.

March 7-9
11 a.m. to 5 p.m. Daily
Mashable House
305 E 5th St.

Do you know who your SuperFans are? The CW’s Caty Burgess will speak with Warner Bros.’ Senior Vice President of Interactive Marketing Michael Tritter, Tumblr’s David Hayes and consultant Rae Votta about how fandoms develop. The panel will explore how to most effectively connect with SuperFans in the age of digital and social media.

March 10
12:30 to 1:30 p.m.
Sheraton Austin
Capitol EFGH
701 E 11th St.

Time Warner has a passion for storytelling, and the stories we all love expand beyond the television screen. Turner Broadcasting’s Vice President of Social Media Lincoln Lopez sits down with the head of Twitter Entertainment, Fred Graver, to discuss how Turner’s brands such as Steven Spielberg’s Falling Skies have adapted storytelling for Twitter to engage their fans.

March 10
3:30 to 4:30 p.m.
Driskill Hotel
Hogg Parlor
604 Brazos St.

With more options for how consumers view media and more content than ever before, networks must evolve to stay relevant. CNN’s Brian Stelter, host of Reliable Sources, talks with the president of ESPN and co-Chairman, Disney Media Networks, John Skipper, Univision’s Kevin Conroy, and PBS’s Paula Kerger about the future of television’s most iconic brands what it means for content creators, distributors and viewers.

March 10
11 a.m. to noon
Driskill Hotel
Driskill Ballroom
604 Brazos St

Want a good laugh? Comedian Pete Holmes, host of TBS’s The Pete Holmes Show produced by Conan O'Brien, and producers Oren Brimer and Nick Bernstein share behind-the-scenes stories in a panel titled “The Pete Holmes Show Makes It Weird” after Holmes’ hit podcast.

March 10
3:30 to 4:30 p.m.
Austin Convention Center
Room 18ABCD
500 E Cesar Chavez St

For more information on Time Warner's plans around SXSW, click here for a complete schedule.