It’s a Mad Mad March

12 Mar 2014 - By TW Staff

You’ve been following your team all season, experiencing the ups and downs that is inherently part of college basketball. But all of that is nothing compared to what's to come. As the nation starts ramping up for March Madness, TNT, TBS and truTV have got you covered with enough NCAA games aired live to satiate even the most die-hard fans.

Turner Sports and CBS Outdoor are making sure New Yorkers don’t miss the madness with high-definition screens lighting up 10 NYC subway hubs with promos for the upcoming games. The screens will be used to promote the NCAA Division I Men’s Basketball tournament as well as other Turner content, and will remain in New York’s underground until March 2015. See the screen in the Columbus Circle subway station below. 

(Turner Sports and CBS Outdoor subway screens at Columbus Circle station)

TNT, TBS, truTV and CBS also hosted their media day yesterday at the Essex House in New York City with talent including Emmy Award-winning host Ernie Johnson and NCAA analysts Clark Kellogg, Greg Anthony and Steve Kerr (see photo below).

(Ernie Johnson, Clark Kellogg, Greg Anthony, and Steve Kerr at NCAA Tournament Media Day)

The Final Four will air exclusively on TBS on April 5. In addition, TBS, TNT and truTV will offer a special ‘Teamcast’ of the final four games where viewers can tune in and receive commentary tailored specifically for the fans of the teams competing. And last but not least, Turner Sports’ NCAA March Madness Live app will be available again this year so that viewers can stream live coverage of the games across platforms.

Mark your calendars for First Round action beginning March 18 on truTV and prepare for the ensuing madness.