March Madness Rolls Through NYC

21 Mar 2014 - By TW Staff

The madness continues! In a first-of-its-kind digital promotion, the IT Strategy group at Turner Broadcasting teamed up with out-of-home vendor Vector Media and ad agency MediaVest to bring a live NCAA game feed to new state-of-the-art digital double-decker buses. The live NCAA March Madness stream is displayed on the outside of a fleet of customized NYC tour buses equipped with a 30-foot wide HD digital screen while they cruise through the streets of Manhattan, with stops at the Time Warner Center and other high-traffic neighborhoods including Herald Square and Times Square.

The digital bus screens also feature scrolling score updates from all of the 2nd round games and rotate between the games aired on TBS, TNT, truTV and CBS.