Lisa Gregorian Talks TV and Marketing
Warner Bros. Television Group Chief Marketing Officer Lisa Gregorian knows a thing or two about successfully navigating the world of TV marketing, and today she sat down with The Wall Street Journal's CMO Today blog to offer thoughts on everything from live-tweeting shows to how measuring viewers is changing.
"People talk about the demise of television, but the truth of the matter is people are watching more TV than they ever have before," Gregorian told the Journal. "We’re seeing this as an absolutely amazing time to be in the content production and storytelling business."
See the full Q&A over at The Wall Street Journal.