Kendrick Lamar Tips Off NBA Regular Season
Next week, Turner Sports kicks off the 2014-15 NBA regular season with two nights of doubleheaders, the return of the Sports Emmy Award-winning NBA on TNT studio team, a live musical performance from Kendrick Lamar in Cleveland and much, much more.
And this year, Lamar's latest single "i" is a big part of the NBA hype. The song is featured in a series of custom promotional videos produced by Turner Sports that will run across TNT, NBA TV and nba.com.
Watch a 30-second version of the spot below and get your jersey out for Tuesday night's opening doubleheader featuring the defending champion San Antonio Spurs and Dallas Mavericks.