TNT and State Farm bring Jenny Back to the Block

29 Jan 2015 - By TW Staff

TNT and State Farm are launching a new series of music specials called Neighborhood Sessions, which will celebrate music's biggest stars giving back to the communities that inspire them.

Neighborhood Sessions is set to launch Saturday, February 14, with multi-talented superstar Jennifer Lopez's first-ever concert in the borough where she was born. Taped at Orchard Beach in the Bronx, Neighborhood Sessions with Jennifer Lopez will debut during TNT's exclusive coverage of the NBA All-Star Weekend, directly following the network's coverage of State Farm NBA All-Star Saturday.

"This concert was about coming back to the neighborhood and giving back to the community," said Lopez in the announcement, "to the people who inspired me and continue to inspire others."

"Our conversations with marketers have expanded dramatically, with creative teams spanning branded content and production working together to develop landmark partnerships of this kind," said Dan Riess, executive vice president of integrated marketing and branded content, Turner Broadcasting Ad Sales, in the press release. "Together with State Farm, we look forward to making Neighborhood Sessions available to all fans of live music, as we extend these incredible, local performances to a national audience, and set the bar with Jennifer Lopez this February."

The special will also be available to subscribers via TNT's VOD, digital and mobile platforms on February 15.