They're back! NBA legend Michael Jordan and Looney Tunes star Bugs Bunny are teaming up once again for the return of the Hare Jordan campaign. The original collection debuted in 1992, and this week Jordan Brand and Warner Bros. Consumer Products announced its return as part of the 30th anniversary of the Air Jordan franchise.
“Each is an iconic figure and legend in his own right, but together Bugs Bunny and Michael Jordan are an unbeatable combination on and off the court,” said Brad Globe, President, Warner Bros. Consumer Products, in the press release. “We are excited to partner with Jordan Brand to reintroduce Hare Jordan to an entirely new generation of fans with this limited-edition collection that includes a mix of classic and cutting-edge styles.”
Look for Hare Jordan footwear and apparel in new and original silhouettes beginning this spring.