Turner Sports Hits Nothing but Net
(Above: Inside the NBA team Shaquille O'Neal, Ernie Johnson, Kenny Smith and Charles Barkley covering the 2015 NBA All-Star Game on TNT.)
Turner Sports was front and center during the NBA All-Star, making sure basketball fans everywhere had anything and everything they could ask for. Turner Sports and the NBA teamed up to deliver programming across multiple platforms including NBA TV, NBA.com and NBA Mobile as well as televised events.
The week kicked off with Inside the NBA star Kenny Smith taking a look at the rich history of basketball in New York City with The City Game, video below. Thursday the fan-favorite ‘Dunk-A-Thon’ took center stage followed by live coverage of the BBVA Compass Rising Stars Challenge Practice and All-Star previews and analysis from NBA legends Rick Fox and Isiah Thomas. Friday programming included contiued coverage, exclusive interviews and event highlights. Saturday featured the first-ever NBA Fashion Show which was televised on TNT. And Sunday, Turner provided special coverage of the 2015 All-Star Game accompanied by the event’s pre and post-coverage.
Above: The City Game: Brooklyn hosted by Kenny Smith
Turner also took its content to the streets of New York City to run a live feed to a doubledecker bus equipped with a 30-foot wide HD digital screen, pictured below. The bus made stops outside Madison Square Garden, The Barclay’s Center, Hammerstein Ballroom and other parts of the city. In addition to the live events, the bus screen streamed a Bleacher Report promo video and real-time Instagram feed of TNT and fan photos.
Above: Doubledecker buses cruised NYC streaming live game coverage
This year, Turner Sports experienced record numbers in viewership across all platforms. Approximately 7.2 million viewers tuned into Sunday night's game and Turner hit a record number in this year’s host city with an 8.8 local rating. Turner also experienced a surge in social mentions related to the All-Star weekend and was the most discussed programming across all of television according to Social Guide calculations.