March Madness Heads to YouTube
NCAA Digital, managed by Turner Sports, launched the first-ever NCAA March Madness YouTube Channel today in advance of the 2015 NCAA Division I Men’s Basketball Championship. The new YouTube channel will feature real-time highlights and video recaps from all 67 tournament games and include live press conferences, game previews and analysis, and daily news from the tournament airing across TBS, CBS, TNT and truTV.
“Our new partnership with YouTube gives college basketball fans more ways to discover and watch the plays and storylines that everyone will be talking about during March Madness, ” said Mark Johnson, vice president of business operations, Turner Sports, in the announcement. “Tapping into the power and reach of YouTube’s video platform opens up new opportunities for us to grow interest and consumption of March Madness.”
The tournament begins Tuesday, March 17, with the NCAA First Four® on truTV presented by Northwestern Mutual. This year’s NCAA Final Four® semifinals from Indianapolis will be televised Saturday, April 4, on TBS. And no matter where or when you choose to get in on the action, Turner has you covered with exclusive content across TBS, TNT and truTV, as well as YouTube and its March Madness Live app.