CNNgo Launches on Apple TV
CNNgo is the first Turner brand to launch on Apple TV, and is now available to more than 86 million homes and participating TV providers on Apple TV devices. CNNgo’s launch on Apple TV joins CNN’s current offerings on CNN.com and on the CNN App for iPad. CNNgo is a next-generation product that gives viewers unprecedented control over their TV news experience through TV Everywhere.
“CNNgo on Apple TV brings together our live CNN TV simulcast and deep library of original films, franchises and short-form video in a powerful, on-demand way unlike any product we’ve launched to date," said CNN's Chief Product Officer Alex Wellen in the announcement. "Apple TV is the first critical platform in our digital strategy to reimagine the TV news experience.”
“The availability of CNNgo on Apple TV marks the evolution of our TV Everywhere strategy to expand to more devices and platforms,” added John Harran, senior vice president, business and product development for Turner Network Sales, the domestic distribution, sales and marketing arm of Turner Broadcasting System, Inc. “As part of our overall strategy, Turner is looking forward to creating additional, exclusive viewing experiences for consumers that help drive home the value of a pay-TV subscription.”