Slam Dunk for LeBron and Warner
Basketball superstar LeBron James and SpringHill Entertainment, his company with partner Maverick Carter, are teaming up with Warner Bros. Entertainment in an unprecedented agreement spanning TV, film and original digital content.
“LeBron James has one of the most powerful, well-known brands in the world and we are excited to be in business with him and his partner, Maverick Carter, and SpringHill Entertainment,” Kevin Tsujihara, Warner Bros. Chairman and CEO, in the announcement. “The combination of LeBron’s global media presence and Warner Bros.’ unmatched production and distribution expertise is a big win for fans everywhere. We’re excited to welcome LeBron and Maverick to the Warner Bros. family and look forward to partnering on incredible projects that will connect with consumers across a variety of platforms.”“Connecting with my fans and telling meaningful stories have always been my passion. In everything I’ve done, from Nike commercials to ‘Uninterrupted’ and ‘Survivor’s Remorse,’ it’s always about connecting with people of all ages and providing unique content they can all enjoy,” added James. “And I’ve always loved movies, which makes Warner Bros. the ultimate partner to help us continue to push the envelope. I can’t wait to see what we come up with.”