Get Your Cape On
We told you about DC Super Hero Girls back in April, and now the all-new universe is here. DC Entertainment and Warner Bros. Consumer Products, in partnership with Mattel, announced today the U.S. launch of DCSuperHeroGirls.com, with a global rollout beginning later this month. You can watch the first in a series of animated digital shorts, "Welcome to Super Hero High," which debuted today on the online destination, below.
In conjunction with the website launch, DC Super Hero Girls will have a dedicated presence across a number of social media platforms, including exclusive DC Super Hero Girls YouTube, Facebook and Instagram accounts, to cater to social media savvy girls and their parents.
“DC Entertainment has a deep and rich roster of strong female characters – both heroes and villains – that have inspired and empowered girls and young women for decades,” said Diane Nelson, President of DC Entertainment and President and Chief Content Officer of Warner Bros. Interactive Entertainment, in the announcement. “From the iconic Wonder Woman and Supergirl, to the complex but compelling Harley Quinn and Catwoman, there is a character to whom every girl can relate, no matter what stage of life in which she currently finds herself. Girls want to experience the strength, action and optimism of Super Heroes too, and DC Super Hero Girls is part of our long-term strategy to offer a diverse array of strong female characters in a fun and action-packed universe, and through a world of epic storytelling on a variety of entertainment platforms. We could not be more excited and proud to debut today’s first phase of the important new universe for girls.”
And this empowering new initiative isn't just online. There are books, a graphic novel, and merchandise in also the works. Mattel's DC Super Hero Girls action dolls and figures are slated to take center stage at New York Comic Con beginning October 8.
“I don’t think anyone can argue against the fact that we have the best female superheroes and characters in all of comics,” says Geoff Johns, DC’s Chief Creative Officer and writer of Justice League, in the USA Today exclusive. DC Super Hero Girls “is one of the most important things that we’ll be a part of so far since DC’s been formed. It’s a huge statement and opportunity,” he added.