2 Dec 2015 - By TW Staff

UNINTERRUPTED, the multimedia network for sports lifestyle content created by NBA superstar LeBron James and Maverick Carter, secured $15.8M in new financing, led by Warner Bros. Entertainment and existing partner Turner Sports. The fundraising expands Turner Sports' role as an equity partner and primary sales arm, and will allow the growing platform to develop exclusive content, elevate the brand, expand to additional platforms, and further engage potential partners.

“The best thing about UNINTERRUPTED is there are so many creative opportunities for athletes to tell their stories," said LeBron James in the announcement. "I'm excited to be partnering with important, innovative companies like Warner Brothers and Turner to keep building UNINTERRUPTED as a place for athletes to go to connect with fans and share their stories in a different way.”

“LeBron and Maverick bring incredible energy, focus and creativity to everything they do and are excellent partners with us in TV, film and digital,” added Craig Hunegs, President Business and Strategy, Warner Bros. Television Group. “Joining forces with LeBron, other world-class athletes and Bleacher Report to aggressively build UNINTERRUPTED was an easy decision that’s great for fans and great for Warner Bros.”

Part of UNINTERRUPTED’s planned long-term growth includes expansion onto new platforms, with the venture today announcing a new multi-year deal with go90, a mobile-first platform, to provide content, original series, and exclusive athlete point-of-view videos. The go90 platform becomes UNINTERRUPTED’s third distribution stream following the multimedia company’s presence on Turner’s Bleacher Report and the recently announced partnership with Facebook to host 360 videos including the 5-episode UNINTERRUPTED original series “Striving for Greatness” featuring exclusive behind-the-scenes footage of James’ unparalleled preparation for his pursuit of another title in his 13th NBA season. Sports fans can access go90 by downloading the app in the App Store or Google Play.

“In collaboration with Warner Bros., Turner Sports is thrilled to expand its relationship with UNINTERRUPTED as a leading platform for influential athletes to share unfiltered messages directly with their passionate fans,” said Lenny Daniels, president of Turner Sports.  “UNINTERRUPTED has been a perfect fit with Bleacher Report’s mission to provide compelling, mobile- and social-first content that drives engagement with sports fans in an authentic way and we look forward to further growing the reach of this popular multimedia platform.”