eLeague and #MicroMoments at CES
Last week's 2016 Consumer Electronics Show may be just a memory, but lots of cool stuff came out of it.
In addition to the latest in consumer electronics advances, attendees also got first-hand access to thought leaders and innovators in the digital space.
Turner's own John Martin arrived in Las Vegas to introduce the world to eLeague, a competitive gaming league hosting events for all platforms, including premium live fan experiences; televised coverage airing exclusively on TBS; and extensive, high-quality live digital event coverage and content extensions. Check out his interview with Bloomberg TV.
Also at CES, Time Warner Chief Marketing Officer Kristin O'Hara joined Google and Best Buy for CES' C Space Storyteller panel, How the Best Marketers Use Technology to Be There in Every Micro-moment, discussing the new rules for marketing. We've got one word for you: Data.
Check it out:
See? CES isn't just about gadgets–though, let's be frank: we love some gadgets–it's also a great forum for us to show off the big things happening at Time Warner.