Consumer Experience = Great Advertising
We're living in an age when technology is changing the TV experience as we know it, and Turner Ad Sales President Donna Speciale is at the forefront of the change.
Speciale delivered the keynote this week at the Advanced Advertising Summit, part of NewBay Media's annual NYC Television and Video Week, offering insight into how Turner is re-inventing what great advertising can be.
"The experience is everything when it comes to reimagining advertising," she told attendees.
You can read full coverage of the event at Broadcasting & Cable's Web site to learn more about how Turner is making advertising compelling, relevent and ultimately connecting advertisers to consumers.