Boomerang Launches in Taiwan
Turner has announced that its kids' brand channel Boomerang, companion to Cartoon Network, has launched in Taiwan, bringing the channel's reach in the Asia Pacific region to 32 million households. This latest launch increases the channel's distribution with an additional 1.6 million subscribers across Kbro and Taiwan Mobile platforms.
The new series line-up includes such favorites as Bunnicula, Talking Tom and one of the most-talked about animated series at MIP Junior in Cannes, Grizzy and the Lemmings. New episodes of My Little Pony: Friendship is Magic and movies featuring Barbie and Tom and Jerry are air this November, as well as international classics The Garfield Show, Pink Panther, among others.
In addition to the impressive launch line-up of new series and movies, kids and their families can also look forward to the network's broadcast in Mandarin audio and traditional Chinese subtitles.
Phil Nelson, Turner's Managing Director for North and Southeast Asia Pacific, said: "To see Boomerang's country count and regional distribution maintain this kind of momentum is fantastic. Cartoon Network is already the No. 1 international kids channel in Taiwan and Boomerang will complement it perfectly - providing viewers with the ultimate family-friendly destination for iconic cartoon franchises."