Time Warner and Snap Announce Global Partnership

19 Jun 2017 - By TW Staff

Soon you’ll be able to find more great content from across Time Warner on Snapchat. Time Warner Inc. and Snap Inc. have announced a global partnership that includes the development of made-for-Snap Shows over the next two years. Under this new agreement, Time Warner will make a significant commitment to develop and produce shows for Snapchat from across its networks and entertainment companies. These new shows will encompass a range of genres, including scripted drama and comedy.

Showcasing Time Warner’s iconic brands and beloved personalities on Snapchat will increase exposure to its desirable, highly engaged and growing audience. In addition to programming, Time Warner will also invest in advertising from HBO, Turner and Warner Bros. on Snapchat.

“As a company that has driven the evolution of media, this is an exciting and natural move as we bring together some of our leading video properties and brands with Snapchat’s dynamic platform,” said Gary Ginsberg, Time Warner Inc. Executive Vice President Corporate Marketing and Communications. “Partnering with Snap will help drive this compelling new format, exposing its user base to innovative and engaging video from brands and characters they trust and enjoy.  We’re confident this partnership will help drive larger audiences to our shows and to the new direct to consumer platforms we continue to rollout. ”

"Time Warner and their brands have long been pioneers of what incredible, premium content looks like, and we're thrilled that innovators across their expansive network will begin producing Shows for Snapchat,” said Nick Bell, Vice President of Content for Snap Inc. “This partnership is another exciting step as we continue to branch out into new genres, including scripted dramas, comedies, daily news Shows, documentaries, and beyond."

The Time Warner partnership will help fuel a significant increase in the number of shows on Snapchat. The tech and social media company currently airs about one show daily; by the end of this year, Snap expects to air three shows per day, and will introduce a variety of formats, including animation, documentaries, scripted drama, comedies, daily news shows and more.