FilmStruck Goes International
Turner International’s Digital Ventures & Innovation (DV&I) Group and Warner Bros. Digital Networks (WBDN) last week announced a joint venture to launch a new, multi-territory movie streaming service. The UK is the joint venture’s initial launch market, in what is planned as a multi-market roll out over the next two years.
FilmStruck’s launch in the international marketplace leverages the strength of assets at both companies, bringing together a broad and diverse movie catalogue and long-standing expertise in programming and curation. The service draws primarily on the extensive Warner Bros. library and the Criterion Collection library, as well as other global and local content partners.
FilmStruck will offer film lovers a broad collection of high-quality and critically-acclaimed movies and feature curated themes, exclusive bonus material (including cast interviews), Criterion original mini-documentaries and hosted introductions, and original artwork. The collection will be regularly refreshed, providing movie fans with a trusted source of quality films and a simple and engaging way to discover content.
The UK service will launch—in association with iconic cinema brand Curzon—as Filmstruck Curzon and feature a branded Curzon area within the service, curated in collaboration with Curzon and including access to titles from the Curzon Artificial Eye film library.
“We’re thrilled to take this significant step together as a joint venture with Warner Bros. Digital Networks, after many years of growing collaboration across various other projects with Warner Bros. as a whole,” said Aksel van der Wal, Executive Vice President, DV&I. “FilmStruck helps us realise a shared vision for what we see as a clear gap in the market for film lovers around the world. We’re also delighted to be working with a partner of Curzon’s heritage and prestige.”
“International film fans now have a new home for a wide and diverse range of movies including some of Warner Bros.’ most iconic titles,” said Craig Hunegs, President, Business and Strategy, Warner Bros. Television Group and President, Warner Bros. Digital Networks. “It’s Warner’s and Turner’s heritage to bring the best films to audiences, and Warner Bros. Digital Networks is very excited to partner with Aksel and the Turner team to do this in an even more direct and compelling way.”