All the Cool Kids Know #ReadingIsLit
HBO has joined forces with the New York Public Library for #ReadingIsLit, a national campaign to celebrate the written word and he power of storytelling, and encourage people to read, talk about, and enjoy all things literary.
The campaign features writers, performers, and creators from popular HBO programs sharing what they’re reading, what stories inspire them, and what books they recommend. Through videos, interviews, social media interactions and more, they’ll also encourage members of the public to visit their local libraries and sign up for library cards.
“Being storytellers, everything we do at HBO begins with the written word. We have brought to life many phenomenal books over the years on the network, including current projects Fahrenheit 451, Big Little Lies, Sharp Objects and our biggest series ever Game of Thrones so the timing of this partnership with the New York Public Library couldn’t be better,” said Richard Plepler, Chairman & CEO, HBO. “NYPL is a wonderful institution and to play a role in getting more readers in those doors is a great win.”
Participants in the online component — which will take place across HBO and New York Public Library social media channels — include Reese Witherspoon, Laura Dern, and Shailene Woodley from Big Little Lies; Thandie Newton from Westworld; Mark Duplass, co-creator of Room 104; and Damon Lindelof, co-creator of The Leftovers.
The New York Public Library will also share a host of information at nypl.org/readingislit and www.hbo.com/readingislit, including book recommendations from its team of expert librarians, information about applying for library cards, videos, and more.
#ReadingIsLit is the latest partnership in a longstanding relationship between The New York Public Library and HBO, including HBO’s long-time sponsorship of the Library’s Summer Reading program to keep kids and teens engaged with books and learning while away from school on break.