Talking Turkey, Twitter and Critiques: Inside TBS Brand Creative

26 Sep 2018 - This post originally appeared on the Turner Blog.

"Inside Turner" brings you another in a series of unsung Turner heroes who help make fans. You know those phenomenal promos you see for your favorite TBS shows? Well, what you might not know is that there is a small producing team at the core of those big ideas.

Senior Producers Meira Merlis and Matt Day spend a good deal of their day trying to figure out what will make the masses tune in to TBS. Capturing the essence of a show or event is critical, and knowing what’s funny is clutch.

Check out these two innovative creators as they talk turkey (literally), the process for generating ideas, and what it takes to engage viewers.