The National Basketball Association (NBA), Turner Sports and Twitter recently announced a groundbreaking live streaming deal – one that will provide fans in the United States with a complementary experience on Twitter (via @NBAonTNT) for 20 NBA on TNT games this season. During the second halves of those games, fans can watch the action through a single-player, isolated camera view.
The live streams will debut during TNT’s presentation of the 2019 NBA All-Star Game on Sunday, Feb. 17, with an ISO-CAM of a fan-voted player. Fans will vote on Twitter for the player they want to see featured during the live stream of select regular-season and playoff games airing on TNT as well as the 2019 NBA All-Star Game. The schedule of regular-season and playoff live streams will be announced at a later date.
“Turner and the NBA have always taken a leadership position in providing fans with engaging experiences and this partnership with Twitter is the latest example,” said David Levy, president of Turner. “This complementary live stream on Twitter will provide an additive experience for fans to go along with the fully-produced coverage on TNT.”
CEO of Twitter Jack Dorsey said, “We’re thrilled to partner with the NBA and TNT to bring live video directly into the app to make it even better.”
As part of the expanded relationship, the NBA – through its NBA Digital partnership with Turner – will continue to provide on-demand content from the @NBA Twitter handle, including video of pre-game warmups, in-game and post-game highlights, and behind-the-scenes content.