Warner Bros., Intel show off future of entertainment with self-driving cars at CES

10 Jan 2019 - By WarnerMedia Staff

Intel and Warner Bros. demonstrated exciting potential for the future of entertainment within the autonomous driving world, unveiling a first-of-its-kind concept car at CES 2019.

The car transports guests on a virtual ride through Gotham City – home to DC’s most popular superhero, Batman – in a 2019 BMW X5 that’s retrofitted with a large-screen TV, projectors, mobile devices, sensory and haptic feedback, immersive audio and lights and is moderated by Batman’s trusted butler, Alfred Pennyworth.

“The emergence of autonomous vehicles portends a major shift in how people use their time,” said Marcie Miller, Intel’s automotive strategic marketing. “The concept car shows how cars will become a new kind of ‘space.’”

Intel predicts that the onset of autonomous driving will be a godsend for commuters, freeing up more than 250 million hours of commuting time per year in the world’s most congested cities. According to Intel, that could represent a $200 billion market for in-vehicle applications and content.

Following CES, further research and development will be conducted on the vehicle at the Warner Bros. Studio in Burbank, Calif. Both companies will gather real-world feedback from passengers through a series of test drives and pilots.