ICYMI: WarnerMedia celebrates best of its portfolio at Cannes Lions Festival
The Cannes Lions Festival wrapped last week, bringing together the crème de la crème of the advertising and marketing world. This year, 102 brands were in attendance – the most ever – to celebrate the best of creativity in brand communication, discuss industry issues – and of course – network, network, network.
For those of us who didn’t get a chance to make it out to WarnerMedia House in the south of France (Oh c’est la vie, right?), here’s a peek inside our space:
For those who couldn't make it to the WarnerMedia House this past week at #CannesLions, @WarnerMediaGrp's Amanda Comer provides a peek inside our space in the south of France. Take a look! https://t.co/qsswaXZiuG pic.twitter.com/qNHwzhVbmU— Turner Ignite (@TurnerIgnite) June 21, 2019
Plus, here’s a look back at some of WarnerMedia’s highlights from this year’s festival:
Bob Greenblatt, Chairman of WarnerMedia Entertainment and Direct-to-Consumer, joined Vanity Fair editor-in-chief Radhika Jones and HBO’s “Big Little Lies” star Laura Dern in a Condé Nast-sponsored session on how technology continues to disrupt entertainment. Greenblatt discussed the company’s “arms race” to retain talent as it closes in on a landmark TV and film deal to keep J.J. Abrams and his Bad Robot production company “in the family.”
“When they come along as a J.J. Abrams does once in every generation, you want to hold on to them,” he said.
Greenblatt also hinted at a third season of HBO’s “Big Little Lies,” discussed WarnerMedia’s upcoming streaming platform, and increasing diversity in Hollywood.
Donna Speciale, President of WarnerMedia Ad Sales, discussed how the company uses data to more precisely target audiences.
"We don't want to go back to what the ad models were of tradition... we want to start with the consumer at the center,” she said.
She also looked ahead to next year’s big priorities, including the company’s upcoming streaming service.
"We don't want to go back to what the ad models were of tradition...we want to start with the consumer at the center and have the experience be really amazing," - @DonnaSpeciale, President of @WarnerMediaGrp Ad Sales @Adweek @ChrisAriens #CannesLions https://t.co/8pwIjxkBmp— VAB (@VABintel) June 19, 2019
- Mary Sculley, VP of Client Strategy & IMPACT, WarnerMedia Ad Sales, unveiled WarnerMedia IMPACT, helping brands “take action to fulfill their purpose.” To Sculley, companies must go beyond just using the phrase "brand purpose" and actually taking action to fulfill that purpose. That's where WarnerMedia IMPACT comes in. According to Sculley, "Millennials and Gen Z are deeply engaged in cause. If you're a business that doesn't have a cause, they won't work for you or buy from you or invest in you."
- Howard Mittman, CEO – Bleacher Report, discussed the brand's Heartbeats program and how it is taking it out to partners to help them be smarter about engaging sports fans. Heartbeats 4 will use first and third party data to explore the complexities of soccer fandom in the U.S. and Europe for the hyper-connected consumer. The study will evaluate the various factors that drive fandom and how those factors differ by market.
- Cartoon Network’s “Steven Universe” and the Dove Self-Esteem Project celebrated the second year of their partnership at Cannes, this time with a panel discussing the impact of their 2018 campaign and how brands can be the superheroes of body positivity. Last year, the brands teamed up to present a six-part animated series written and directed by “Steven Universe” creator Rebecca Sugar, which focused on the core factors that influence girls’ body confidence.
- Representing both Cartoon Network and Adult Swim, Jill King, SVP, Marketing and Partnerships – Cartoon Network, Adult Swim, Boomerang, also joined top brand thought leaders from American Eagle, Fullscreen, Marriott and Visa on the innovative new panel “Fullscreen Confidential: Cuspers on the Fringe of Gen Z and Millennial.” The panel discussed how to effectively reach and engage this unique new demographic, who are now entering the workforce and developing brand affinity.
Panel attendees were also treated to a special unplugged musical performance with Rebecca Sugar and Estelle.
- Fashion icon Jenna Lyons and Kevin Reilly, President – TBS, TNT and truTV, and Chief Content Officer, WarnerMedia Direct-to-Consumer, talked up her upcoming self-titled show and e-commerce platform that will accompany the show. The unscripted series will follow the former J. Crew president as she builds a new brand and will debut in 2020 on TNT and TBS, as well as on WarnerMedia's upcoming streaming platform. Reilly said the show and shopping platform will be designed in tandem so they are a complete experience, citing the popularity of HGTV's Chip and Joanna Gaines and Gwyneth Paltrow's “Goop.”
- CNN International anchors, Julia Chatterley and Bianca Nobilo, were the after-dinner speakers at the annual Interpublic Group (IPG) executive dinner, where they discussed Brexit, global politics, and economics. Chatterley also hosted a fireside chat with Tim Andree, Executive Chairman & CEO – Dentsu Aegis Network, discussing the future of the advertising industry, the power of the consumer and CSR. Chatterley and Nobilo also joined the CNN International Commercial and WarnerOne, who hosted clients throughout the week.
- In celebration of Pride month, Great Big Story and Procter & Gamble hosted a Pride Party at WarnerMedia House. Following this, CNNI’s Julia Chatterley moderated a panel with P&G, LinkedIn, and GLAAD exploring how brands can support the LGBTQ+ community and authentically communicate their diversity and inclusion missions as a force for good. The discussion followed the world premiere of Great Big Story’s film with P&G, "Out of the Shadows," which was the sequel to the 2018 Cannes Lions award- winning "The Words Matter."
- WarnerMedia’s sister company, Xandr, was also on hand to celebrate its second appearance at Cannes. The company amplified the launch of its new premium video marketplace, Community, as well as its new global buying platform, Xandr Invest.