‘We Bare Bears’ helps Cartoon Network Spain support kids cancer research drive
The children at one of Madrid’s biggest maternity and children’s hospitals, La Paz, had their day brightened recently after a visit from three famous bears.
Grizz, Panda and Ice Bear, the stars of Cartoon Network’s hit show “We Bare Bears,” visited the hospital as part of the network’s “We’re Bears Who Care” campaign in Spain. Cartoon Network partnered with Alcampo, a chain of Spanish supermarkets, in addition to Famosa, a Spanish toy company, and the CRIS Association Against Cancer, a non-profit organization that promotes and finances research projects into the treatment and cure of childhood cancer.
As part of the campaign, Alcampo supermarkets are selling collectible bears of many varieties – from panda to polar to teddy. All profits go to help finance projects at the Childhood Cancer Research and Advanced Therapies CRIS Unit at the La Paz University Hospital. This pioneer department in Spain opened last October and has already helped 36 children undergo successful treatment. It combines clinical practice with the most advanced research and develops innovative experimental therapies, as well.
It wasn’t just the children who smiled, laughed and even danced with their three fuzzy visitors. Doctors, nurses and staff at La Paz also got in on the fun, proving that no matter how difficult the circumstances are, a little fun can bring a lot of hope.