Cartoon Network expands ‘Stop Bullying: Speak Up’ initiative with new partnership promoting inclusivity

24 Oct 2019 - By WarnerMedia Staff

In recognition of National Bullying Prevention Month, Cartoon Network’s Stop Bullying: Speak Up initiative has joined together with PACER’s National Bullying Prevention Center (NBPC) and 826 National to inspire kids across the country to include someone at lunch, recess or wherever it’s needed. The new joint campaign, “Include Someone, Make a Difference,” aims to create more inclusive communities that stop bullying before it begins.

The new partnership inspires children to include others by equipping them with tools and resources, featuring fan-favorite characters from a variety of Cartoon Network original series to help make a difference at home, online, in school and afterschool programming.

Kids and educators can access the campaign’s microsite for guides and information including an interactive map that tracks the nation’s participation in the program. Students can share their own inclusive actions and record them on the map—helping the entire country turn orange in honor of bullying prevention. For educators specifically, an “Include Someone” kit is available for purchase or download now and includes a poster, flyers, stickers and cards.

Cartoon Network has also created a brand-new PSA based on real-life stories that have already been received from children through the campaign.

“Our long-standing commitment to address bullying among kids is more relevant today than ever,” said Jill King, Senior Vice President of Marketing and Partnerships at Cartoon Network. “This October, we are empowering kids to make a difference by including others. Whether you live in a big city or a rural community, a simple act – like inviting someone who is alone to sit with you - can help prevent bullying. That is why we are proud to join with PACER and 826 National to support kids' collective action against bullying across the nation. By coming together, we can stop bullying before it starts.”

Learn more about the campaign and access available resources here.