WarnerMedia and AT&T stand out at Sundance
At this year’s Sundance Film Festival, WarnerMedia’s first combined festival presence included experiences from HBO and CNN Films and at the WarnerMedia Lodge: Elevating Storytelling with AT&T. The activations across these experiences, and throughout Park City, showcased WarnerMedia’s commitment to expand innovation and inclusion across the industry.
The WarnerMedia Lodge: Elevating Storytelling with AT&T served as a central hospitality space on Main St. hosting Variety Studio, a Jon & Vinny’s pop-up, programming and events.
Lateral, just across the street from the Lodge, was home to the WarnerMedia and AT&T Sundance Kick-Off Party featuring music by DJ Ana Calderon, Matt Berninger of The National and DJ Cassidy. Lateral also hosted panels in support of TNT’s “Snowpiercer,” TBS’s “Miracle Workers: Dark Ages” and HBO’s “Welcome to Chechnya” as well as a lunch celebrating Latin American films at Sundance hosted by Turner Latin America’s Particular Crowd.
In addition to premiering four films at this year’s festival (“McMILLION$,” “Welcome to Chechnya,” “Possessor,” and “Natalie Wood What Remains Behind”), WarnerMedia’s experiences aimed to support new diverse voices and share stories that resonate with global audiences. Below are some of the highlights from WarnerMedia Lodge: Elevating Storytelling with AT&T and throughout Park City.
- CNN Films partnered with Brown Girls Doc Mafia to support documentary filmmakers and hosted a series of conversations with underrepresented content creators and executives.
- To help further opportunities for Latinx voices in and outside the industry, WarnerMedia supported Latinx House’s Sundance debut by hosting a conversation with TIME’S UP. In addition, OneFifty, WarnerMedia’s in-house content incubator, hosted a pitch contest for aspiring Latinx filmmakers.
- In partnership with Women in Film, WarnerMedia hosted “Visions & Voices: Women of Color Creating the Narrative” featuring Karan Kendrick from Warner Bros. “Just Mercy,” Folake Olowofoyeku and Gina Yashere from “Bob Hearts Abishola” and Nkechi Carroll from “All American.”
- At Blackhouse, WarnerMedia Talent Acquisition hosted a brunch, “Reflections: See Yourself in the Work We Do,” as well as several other events with HBO. The panel featured creatives and leaders throughout the company who shared their career journeys and offered advice to storytellers and executives on how to make it in the industry.
- Sponsored the “Outfest Queer Brunch,” an annual celebration of the best and brightest of LGBTQ+ entertainment visionaries at Sundance.
- WarnerMedia Entertainment Multicultural Marketing also created memorable experiences at Our Stories to Tell, an invite-only pop-up experience from HBO, HBO Max, TNT and TBS. Events included interactive and engaging programming ranging from special events, panels and discussions with talent and creatives, and exclusive dinners with casts.
For WarnerMedia’s and AT&T’s full lineup from Sundance, go here.