Inside CNN’s #FactsFirst

3 Nov 2017 - By TW Staff

Last week, CNN launched “Facts First,” a new marketing campaign that challenges the notion of “fake news.”

The 30-second ad (above) displays an apple as a narrator makes clear that it's, indeed, an apple, even if someone says it’s a banana. The ad serves as a metaphor pushing back on claims of “alternative facts” and “fake news” without much interpretation needed.

The campaign is currently airing in all CNN, CNN International and CNN Espanol markets.