Brad Bentley is the General Manager and Executive Vice President at WarnerMedia responsible for the Direct-to-Consumer product, its development, coordination across HBO, Turner, and Warner Bros., as well as its delivery to market. Brad will lead teams across the entire WarnerMedia family and will manage the services’ overall cost, schedule, performance and P&L structure.
Prior to his current role, Brad was the Executive Vice President of Strategy & Business Development for the AT&T Mobility & Entertainment Group, where he was responsible for strategic and development activities related to mobility, broadband, voice, and integrated offerings.
Brad also served as Executive Vice President and Chief Marketing Officer for the AT&T Mobility & Entertainment Group, where he was responsible for brand positioning, advertising & creative services, AdWorks (AT&T’s advertising sales segment), AT&T Digital Life, and various mobile entertainment products. Brad was instrumental in the launch and growth of the over-the-top streaming service, DirecTV NOW, which established AT&T as an innovative industry leader in the competitive and evolving entertainment landscape.
Brad brings with him more than 17 years of entertainment marketing experience from various roles at DirecTV. As Senior Vice President of Revenue Strategy & Planning, Brad was responsible for pricing and packaging along with overseeing customer acquisition and retention investments. As Senior Vice President of Sales & Marketing, Brad led large teams in developing strategy and executing across all channels of distribution; driving over four million gross new subscribers annually to DirecTV. As Vice President of Acquisition Marketing, Brad created a rapid response team, centralized all creative and media buying, which improved the consistency of marketing messages and increased DirecTV’s buying power.
Brad holds a master’s degree in integrated marketing communications from Northwestern University and a bachelor’s degree in business administration from Vanguard University. He resides in Southern California, where he lives with his wife, Allie, and their two children, Cooper and Hadley. Brad has offices in both New York City and Los Angeles.