CNN Headline News to Debut New Newsroom, On-Air Look, Content, Marketing Campaign, Web Site, on June 15

June 7, 1999

CNN Headline News will unveil the most sweeping changes to its on-air presentation in the network's 17-year history, on Tuesday, June 15, at 6 p.m (ET)/5 p.m. (CT), it was announced today by Bob Furnad, president, CNN Headline News. The changes, highlighted by a new, state-of-the-art newsroom; bold new graphics, including an enhanced Superticker; four distinct new dayparts; and new news features, will debut at the Turner Broadcasting System, Inc. (TBS) booth at the 1999 National Cable Television Association (NCTA) convention in Chicago.To build awareness for the network's enhancements and reinforce the network's brand identity, CNN Headline News will launch a new advertising campaign and a new tag line: "Get-to-the-Point News." The campaign takes an off-beat approach in demonstrating the network's efficient news delivery, illustrating how well-known stories can be told using fewer words, and therefore less time. The campaign was developed by DiNoto Lee, New York."For 17 years, CNN Headline News, with its unique 30-minute format, has been a valued network designed to serve the viewer with a hunger for news and limited time to watch television," said Furnad. "Today, with even greater demands on people's time, we are introducing enhancements that will make CNN Headline News a more dynamic and useful information resource than ever before."Highlights of CNN Headline News' on-air changes include:Redesigned Newsroom The CNN Headline News newsroom has been renovated, incorporating the very latest in digital newsroom technology and providing a sleek, contemporary setting for the network's newscasts. Among the key features of the newsroom are two, distinct anchor sets. Enhanced Graphics On June 15, CNN Headline News also will introduce an entirely new graphics package, including new animated opens and over-the-shoulder graphics. For the first time, the network will offer a sidebar that will list the next stories in the newscast, offering viewers the opportunity to pre-select which stories they want to watch.CNN Headline News' signature Superticker, offering sports scores, state headlines, stock quotes and weather, will be larger and easier to read. The Superticker will also remain visible during national advertising.Fresh Dayparts For the first time, CNN Headline News' 24-hour broadcast day will be sectioned into four distinct dayparts, each with its own name, signature on-air color and anchor. News packages will not repeat across dayparts, so viewers can be assured that a package seen during a particular daypart will not air again during any other daypart that day. "First Watch," from 6 a.m.-12 p.m., will use yellow as its signature color. "Second Watch," marked with the color red, will span 12 p.m.-6 p.m. "Third Watch," spanning 6 p.m.- 12 a.m., will use green as its main color. The 12 a.m.-6 a.m. daypart, known as "Late Watch," will use the color blue. Refined Content CNN Headline News has already increased its story count by 50 percent each half-hour, and its content has been streamlined to focus on news that is the most relevant and useful in viewers' daily lives. On June 15, two new features will be added to the network's programming: Headline News Best Bets on... and Week At-A-Glance". Headline News Best Bets on... will keep viewers in the know by offering a different list each week of top picks across a variety of categories. Headline News Best Bets on... lists will be provided by Time, Inc. publications. Week At-A-Glance" will provide a summary for viewers on important events coming up that week, including IPOs, movie releases, court decisions and more.Redesigned Web SiteConcurrent with the introduction of the network's new elements, CNN Headline News will also launch a redesigned Web site that will mirror the new look and content of the network. Through this one Web site, users will have access to the latest information on news, business, sports and entertainment, as well as on CNN Headline News, its anchors and its programming. A special desktop news feature keeps a window of updated news open while users browse the Internet.CNN Headline News updates more than 70 million viewers on today's news every 30 minutes, 24 hours each day. Each half-hour, CNN Headline News provides the top stories in national and international news, consumer and financial updates, sports scores and highlights, as well as what's new in entertainment, health, fashion and more. Additionally, the CNN Headline News Superticker provides continuously updated state headlines, sports scores and stock figures.

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