COURAGE THE COWARDLY DOG Best Series Premiere in Cartoon Network History

Original Series Premieres Give Cartoon Network Top Spot with Kids and Teens;Courage The Cowardly Dog Best Series Premiere in Network History

Led by the stellar series premieres of Courage The Cowardly Dog and Mike, Lu & Og on Friday, Nov. 12, the average rating of Cartoon Network's "Cartoon Cartoon Fridays" originals block (7-11 p.m.) topped all ad-supported basic cable networks among kids 2-11 (4.3), kids 6-11 (4.5), kids 9-14 (3.2) and teens 12-17 (1.5). For the evening, the four-hour programming block reached 5,460,000 different persons 2+.

The premiere telecast of Courage The Cowardly Dog (Nov. 12 at 9 p.m.) achieved the network's highest ratings ever for an original series premiere among households (2.4), kids 2-11 (5.8), kids 6-11 (6.1) and teens 12-17 (2.0). In addition, the premiere's ratings showed huge increases over the previous year's time period among households (+60 percent), kids 2-11 (+71 percent), kids 6-11 (+126 percent) and teens 12-17 (+300 percent).

The Mike, Lu & Og series premiere (Nov. 12 at 8 p.m.) increased ratings by 31 percent among households (1.7), 22 percent with kids 2-11 (3.9), 64 percent with kids 6-11 (4.1) and 143 percent with teens 12-17 (1.7).

For the week of Nov. 8-14 in prime time, Cartoon Network tied as the fourth-highest-rated ad-supported cable network, posting a 1.8 household rating (+29 percent), 3.8 kids 2-11 rating (+23 percent) and 3.4 kids 6-11 rating (+55 percent).

Cartoon Network, currently seen in 60.5 million U.S. homes, is Turner Broadcasting System, Inc.'s 24-hour, ad-supported cable service offering the best in animated entertainment. Drawing from the world's largest cartoon library, Cartoon Network also showcases unique original ventures such as Courage the Cowardly Dog, Mike, Lu & Og, The Powerpuff Girls, Ed, Edd n Eddy, Johnny Bravo, Cow and Chicken, Dexter's Laboratory and Cartoon Cartoons. Since its launch in 1992, Cartoon Network has remained one of ad-supported cable's highest-rated networks. Cartoon Network's Web site is located at CartoonNetwork.com.

Turner Broadcasting System, Inc., a subsidiary of Time Warner Inc., is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

Rating period: November 8-14, 1999
Source: Turner Entertainment Research from Nielsen Media Research data.

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