Wrapping up its best-ever quarterly ratings scorecard, Cartoon Network finished Third Quarter 2000 (June 26-Oct. 1) in first place for prime time household ratings (2.0, tied with USA Network) among ad-supported cable networks, and in second place for total-day ratings (1.2). This is the first time Cartoon Network has ever finished number one in prime ratings for a quarter.
The prime time results represent an 18 percent increase in household ratings, a 27 percent increase in kids 6-11 (4.2) and a 25 percent increase in kids 2-11 (4.5) compared to last year, when the network finished in fifth place for the quarter. Household delivery in prime grew by 24 percent (1,266,000), kids 6-11 delivery by 34 percent (644,000) and kids 2-11 delivery also by +34 percent (1,136,000). All third-quarter prime time results set new records for the highest quarterly prime rating and delivery ever in network history.
In total day, household (1.2) and kids 2-11 ratings (2.4) remained consistent with last year's results, while kids 6-11 ratings (2.3) grew by 21 percent. Delivery for the quarter in total day grew more dramatically, by 19 percent among households (808,000), 29 percent among kids 6-11 (358,000) and by 26 percent among kids 2-11 (623,000). Delivery of households and kids 2-11 also set all-new records for the highest quarterly total-day delivery in network history. Kids 6-11 set a new quarterly total-day ratings record as well.
In addition to these outstanding quarterly figures, Cartoon Network also scored a 1.9 household prime time rating (+19 percent) for the month of September, and a 1.1 total-day rating (+10 percent), strong enough to earn a second-place monthly finish (tied with Lifetime) in both categories. Kids 6-11 earned a 3.9 (+39 percent) in prime and a 1.9 (+27 percent) in total day. Kids 2-11 earned a 4.1 (+28 percent) in prime and a 2.1 (+24 percent) in total day. Household delivery (1,229,000) also grew 26 percent in prime time and 22 percent in total day (745,000). Prime delivery increased 49 percent in kids 6-11 and 39 percent in kids 2-11, while total-day delivery increased 41 percent and 32 percent, respectively. All-new episodes of DRAGON BALL Z (M-F, 5 p.m.) proved a key HH ratings driver, providing 12 of the top 100 telecasts among all ad-supported cable networks during the month.
The third quarter prime time victory for Cartoon Network is attributed not to any single show but rather to the combined performances of several key original series in the Cartoon Network line-up. For instance, on Sept. 8 at 9 p.m., THE POWERPUFF GIRLS (showcased in PREMIERE, PREMIERE) posted a 3.4 household rating and delivered 2,232,000 homes, making it the most-watched program in Cartoon Network history.
The network's CARTOON CARTOON FRIDAYS franchise also garnered a 2.6 household rating on Sept. 8, providing Cartoon Network its highest prime time average rating to date. DEXTER'S LABORATORY, Monday-Friday at 9 p.m., averaged a 2.3 household rating for the summer, while COURAGE THE COWARDLY DOG also produced a 2.3 average household rating at 10 p.m. on Fridays. The quarter was further punctuated by Cartoon Network's first-ever August prime time ratings victory (2.0, tied with TBS Superstation), the best summer (May 29-Sept. 3) household ratings in prime time in its history (2.0 average) and the highest weekly total day delivery in network history (893,000), July 31 -Aug. 6, 2000.
And while kids represent the majority of Cartoon Network's audience, the network also has noted significant increases in adult viewers during the third quarter. In prime time, delivery of adults 18-49 grew by 36 percent (365,000) while adults 25-54 grew by 42 percent (349,000). In total day, delivery of adults 18-49 grew by 35 percent (242,000) as adults 25-54 grew by 38 percent (218,000). Clearly, plenty of cartoon lovers-including parents and even grandparents-are tuning in to Cartoon Network.
Cartoon Network, currently seen in 66.8 million U.S. homes and 145 countries around the world, is Turner Broadcasting System, Inc.'s 24-hour, ad-supported cable service offering the best in animated entertainment. Drawing from the world's largest cartoon library, Cartoon Network also showcases unique original ventures such as COURAGE THE COWARDLY DOG, MIKE, LU & OG, THE POWERPUFF GIRLS, ED, EDD N EDDY, JOHNNY BRAVO, COW AND CHICKEN, DEXTER'S LABORATORY and CARTOON CARTOONS. Since its launch in 1992, Cartoon Network has remained one of ad-supported cable's highest-rated networks. Cartoon Network's Web site is located at http://CartoonNetwork.com.
Rating periods: Third Quarter '00 (June 26 - Oct. 1, 2000), Sept. '00 (Sept. 4 - Oct. 1, 2000)Source: Turner Entertainment Research from Nielsen Media Research data.
This information also can be accessed at http://pressroom.turner.com
Laurie Goldberg (Atlanta)
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