BURBANK, CA - The WB's Thursday pair of critically acclaimed drama GILMORE GIRLS and the bewitching CHARMED got off to a fantastic start by setting 13 network records and tying three others in their premieres.
GILMORE GIRLS, which is the first show to make it to air from the Family Friendly Script Development Fund, set network records for its time period in women 18-34 (2.9/9), women 18-49 (2.7/8) and households (3.5/6). It also tied the network mark for its timeslot in adults 18-34 (2.2/7).
CHARMED set demo records for the night in adults 18-34 (4.1/12), men 18-34 (3.3/9), adults 18-49 (3.7/10), women 18-49 (4.6/12) and men 18-49 (2.8/7). Its household rating of 5.2/8 is not only a time period record, but places it asThe WB's highest-rated show for the week. CHARMED, which previously aired on Wednesdays, also set all-time records for the series in men 18-34 (3.3/9) and men 18-49 (2.8/7), while tying its best-ever adults 18-49 rating (3.7/10).(CHARMED set most of these records against the State of the Union message on 1/27/00, so the comparison to last night's debate is apples to apples.)
CHARMED also showed outstanding growth from its 1999-2000 season premiere on September 30, 1999 in all 12-34, 18-34 and 18-49 demos. For instance in persons 12-34, the drama scored a 4.0/12, up from a 3.1/9 last year. In women 18-34 it delivered a 4.9/14, up from a 3.7/10 a year ago, in adults 18-34 this year's rating was a 4.1/12 vs. a 2.7/8 and in adults 18-49 its 3.7/10 bested last year's 2.3/6.
The stellar beginning for the two shows added up to a great night forThe WB, which set Thursday night records in adults 18-34 (3.1/9), men 18-34 (2.4/7), adults 18-49 (2.8/8), women 18-49 (3.7/10) and men 18-49 (2.0/5). Additionally, The WB finished the night deadlocked with two other Thursday records - women 18-34 (3.9/11) and in households (4.4/7).
Brad Turell (The WB Publicity) (818) 977-3627 5025